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Optimizing Packaging for Marketing: 7 Client Engagement Keys

Optimizing Packaging for Marketing: 7 Client Engagement Keys

Before consumers see your product, the packaging grabs their attention. Your box’s material appeals to the sense of touch, while the color, fonts, and logo engage their visual senses.  Your target market’s initial impression of the packaging powerfully sways their buying decision. Shoppers can get your item from the shelf and examine it more closely (or click your product image online…

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Discreet Packaging: The Ultimate Retail Embarrassment Cure

Discreet Packaging: The Ultimate Retail Embarrassment Cure

A OnePoll survey revealed that 89% of American consumers are willing to pay the higher price that e-stores may charge for these items to avoid embarrassment.Why? 72% fear that employees or fellow shoppers at brick-and-mortar establishments will judge them according to what’s inside their cart. This retail shame reportedly wanes only when shoppers hit their late 20s (19%) or mid-30s (18%). The…

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