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Don’t you love to shake presents to guess what’s inside? Chances are, the content will jiggle if the box is much larger than the content, especially if the giver packed it themselves by hand. When the gift is heavy and quiet, we secretly wish it’s a luxury or high-end item. Why? More often than not, brands selling pricier products package them…

Understanding color systems is vital when you want your packaging design to look good in real life as it does on a computer screen. Although you can give this task to your graphic designer and print manufacturer, knowing the industry’s standards for color can aid your selection process and level expectations about the printing outcome. This article is primarily about…

Color creation is a diverse process, varying according to the medium used. It also involves different color models, each with its color range or gamut. RGB is one of these color systems. Short for red, green, and blue, the RGB color representation method emerged with the advent of the electronic age. It explains how color works on display devices such as…

Before consumers see your product, the packaging grabs their attention. Your box’s material appeals to the sense of touch, while the color, fonts, and logo engage their visual senses.  Your target market’s initial impression of the packaging powerfully sways their buying decision. Shoppers can get your item from the shelf and examine it more closely (or click your product image online…

A OnePoll survey revealed that 89% of American consumers are willing to pay the higher price that e-stores may charge for these items to avoid embarrassment.Why? 72% fear that employees or fellow shoppers at brick-and-mortar establishments will judge them according to what’s inside their cart. This retail shame reportedly wanes only when shoppers hit their late 20s (19%) or mid-30s (18%). The…

These days, you can ship just about anything in a box. There’s a box for nearly any size or shape item. Need a box for some perishable meat? No problem. A bulky mattress? That can easily be delivered – in a box. A fragile 18th-century chandelier? Too easy. Rest assured, if you need to ship it, there’s a box for…